Measured, not assumed
Fast by design
Performance, accessibility and SEO verified in production.
Projects and real case studies: how I think and how I build.
Proof, not promises · Case 1
How I turned a local shop into a digital business ready to sell.
Context
Rastro Ripollet is a secondhand clothing shop with a physical store. It sold well in person, but had no real digital presence: no website, no online catalog, no way for anyone outside the neighborhood to find or buy its clothes. Every piece is unique — which means the catalog changes constantly — and there was no system to manage it without losing hours every week.
What I built
Approach
Every piece is unique, so the catalog couldn't depend on writing each listing by hand: I built an editor where uploading a photo generates the full draft (title, description, category), and it only needs a review before publishing. The site had to work just as well for someone arriving from Instagram on their phone as for someone searching on Google, so I prioritized speed and an SEO-minded structure from day one. And the whole system — catalog, orders, shipping — had to be something the business itself could run, without depending on me for every change.
Independence
Control without dependence
Catalog, content and operations from a custom-built panel.
Case 2 · Own project
Building a creative SaaS from scratch.
Plusart is my own SaaS: an editing tool to create and work faster, in active development. I build it with the same judgment I apply to every client project — except here, I'm the client, which also makes it where I test things first that I wouldn't risk trying on someone else's business.
Case 3 · This website
Building a personal brand from scratch.
This website is my third case study, because that's exactly what it is: a real project, built with the same process I use with clients. I designed it, built it and maintain it myself, start to finish — identity, code, content and the panel I manage it from.
No templates, no third-party CMS: hand-written HTML, CSS and JavaScript, with my own panel for the blog, editable copy and site settings. Sharing how I build it — including where I use AI to speed up the mechanical work — is part of the brand, not an extra.
The next step
Want something like this for your business?
If this is what you're looking for, let's talk about your project: brand, website or store, from start to finish.